This is first time that any movie channel has taken up such a project. Movie channels across the country have only acquired movies; however, for the first time a channel is producing its own movies. These movies will be premiered exclusively on the Zee Bangla Cinema channel; and will also be released in the theatres.

In association with Mr. Prosenjit Chatterjee's nIdeas production, Zee Bangla Cinema has taken up this unique project. During the first phase, four films will be made. With a mix of talent, it is our aim to make this a platform for original ideas and concepts. This is a unique endeavor with a modest budget. These are full length feature films made for television.

With experienced directors like Sudeshna Roy, Abhijit Guha and Indronil (Kobi da) director of Phoring, we have set a standard for these films. We also have contemporary directors like Orko Sinha (Amar Ami) and Souvik Kundu, debutant director in this project.

Technically, these films will be treated as any other feature film; and are going through every single post production procedure that a feature film does. These films have been shot with better cameras, edited, dubbed; background scores have been created for the film, music and songs, color correction, proper mixing and most importantly, censorship.